Don’t Oust Trade Shows
At many companies, people are looking for financial corners to cut. Whether it’s supplies or salaries, many managers have to protect their departments from the budget knife. For sales managers, trade shows are a necessity to keep sales afloat. Here are three reasons you can give to others in your company to keep your exhibit […]
Make Them an Offer They Can’t Refuse
If you make your customer feel comfortable about a potential purchase, you’ll improve your odds of making the sale. Put prospects at ease by giving them a free trial period or a money-back guarantee. Offer additional services or features in exchange for a quick buying decision. Add value to your product in ways your competition doesn’t (or can’t) […]
Good Marketing Isn’t Cheap. Cheap Marketing Isn’t good.
Anything worth doing is never easy. Investing in good marketing may feel expensive, but the investment is valuable for every business.
What You Need to Know About ROI
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
Need Better Leads? Hold a Website Contest
Your website should be a bountiful source of leads for your sales staff. With the right kind of planning, an online contest can produce a steady stream of qualified prospects. Here are some pointers: Decide on the contest objectives. Since you want to draw attention to your products and services, select an activity that will encourage […]
