Boost Sales with Incentive Programs
Incentive programs can do wonders for your sales figures – but only if the incentives are well-planned. Here are some basic steps to map out successful incentives contests. Pinpoint the goal and audience. Remember to keep the objective attainable, measurable, simple, and meaningful for your audience. Set the budget. The contest should cover its costs. […]
Keeping Customers Happy
A customer’s family was nearing the end of a mountain of presents last Christmas when the phone rang. The caller? Not a relative spreading holiday cheer, but a Federal Express customer service representative spending the day playing last-minute Santa. She held in her hand a package she thought could be a gift. Though the package […]
Don’t Oust Trade Shows
At many companies, people are looking for financial corners to cut. Whether it’s supplies or salaries, many managers have to protect their departments from the budget knife. For sales managers, trade shows are a necessity to keep sales afloat. Here are three reasons you can give to others in your company to keep your exhibit […]
Make Them an Offer They Can’t Refuse
If you make your customer feel comfortable about a potential purchase, you’ll improve your odds of making the sale. Put prospects at ease by giving them a free trial period or a money-back guarantee. Offer additional services or features in exchange for a quick buying decision. Add value to your product in ways your competition doesn’t (or can’t) […]
Good Marketing Isn’t Cheap. Cheap Marketing Isn’t good.
Anything worth doing is never easy. Investing in good marketing may feel expensive, but the investment is valuable for every business.
