Brand Strategy vs. Marketing Strategy: There Is a Difference

Many companies confuse them – and pay the price. Quick Definitions: Branding is who you are, what you stand for, and how you want to be perceived. Marketing is the actions and strategies used to promote your brand and deliver its message to potential customers. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. […]
The 4 Deadliest Marketing Mistakes Mid-Sized Companies Make

Mistake #1: Chasing Tactics Without Strategy Prescription without diagnosis is malpractice. Spending on ads, SEO, video, social … without a unified message or end goal will not get you where you want to go. It’s important to have a strategy and goals in place to ensure you’re achieving the right results. Click here to Read […]
7 Signs Your Brand Needs a ReVision™

A rising tide lifts all boats. If your ship’s not rising, then your marketing, and your brand, could be an integral reason. It’s not that a new logo, tagline, or shiny campaign is what you need. It is likely you need a better lens, a better way to identify the problems, the opportunities, and the […]
Use Time Wisely

Stop wasting time reading unwanted email messages. Follow the example of one busy team leader. He decided to respond to every email for a week with a note on its appropriateness. He responded with one of three comments: 1. Keep sending this sort of critical information. 2. Send this to a responsible person on my team, […]
Graphic Designer, Shelby Dzialo, joins the CarneyCo Team

CarneyCo, the strategic marketing agency, welcomes Shelby Dzialo as a Junior Graphic Designer/Video Editor.