Why Ask Questions? Six Reasons

white background with speech bubbles containing question marks

Do you ask enough questions? Here are six reasons questions are your most important selling tool:  Questions get the right person talking. That’s the customer. Questions focus the call on the customer, not the salesperson.  Questions show you’re interested in your prospects, which flatters them.  Questions help identify customers’ needs and desires so you can […]

Keeping Customers Happy

meeting with customers

A customer’s family was nearing the end of a mountain of presents last Christmas when the phone rang. The caller? Not a relative spreading holiday cheer, but a Federal Express customer service representative spending the day playing last-minute Santa. She held in her hand a package she thought could be a gift. Though the package […]

Use Time Wisely

a clock showing that time and money coincide

Stop wasting time reading unwanted email messages. Follow the example of one busy team leader. He decided to respond to every email for a week with a note on its appropriateness. He responded with one of three comments:  1. Keep sending this sort of critical information. 2. Send this to a responsible person on my team, […]

Make ‘Em Laugh

If, during a cold call, you get an “I’m not interested” from a prospect as soon as you state your name, simply smile and respond, “Well, I’d be very surprised if you were at this point!” Your humor may catch the prospect off guard and buy enough time for you to launch your presentation. 

Send a Travel Postcard to Increase Your business

man sitting in a chair on beach looking at laptop

Here’s a simple way to use postcards to attract new customers. The next time you’re at an industry convention, buy 25 postcards that represent the place you’re visiting. Think of a clever headline that ties in with the picture on the card. For example, a real estate agent sent a Nashville postcard that showed horses […]