How to Work a Customer in One Minute

an employee talking to a customer

You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]

Banishing the “But” – The Silent Saboteur of the BIG IDEA

There are two things that come to mind when thinking about the “Big Idea.” One is within the realm of marketing and advertising, and the other has to do more specifically with innovation in regards to products or technology. For this article, we will focus more on the marketing and advertising side, and the way […]

Consider the “WHY?” in Innovation 

Asking “WHY?” typically starts about the time children are two years old and continues until they are about five years old. The lessening of this question probably starts when children discover their parents, older siblings, and even teachers are tired of hearing them ask “WHY?” – but what if we need to be a little […]

The Cost Of Lost Productivity And The Emotional Toll Of Committee-itis

A One Hour Meeting Could Cost You $2,100 Per Hour or More Meeting anxiety, meeting fatigue, and lost productivity dominate our modern workday. It doesn’t matter if the meetings are virtual or in-person or a hybrid of the two, the result is the same.  According to Harvard Business Review, “70% of meetings keep employees from […]

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