Innovation often stalls not because of a lack of ideas but because the process for uncovering the right ideas is missing. If you’re facing marketing fatigue or a business problem that feels stuck, ReVision is the tool you need – the fuel for forward motion.
For those times you work hard finding the product that will suit your customer’s needs only to face getting beat up on the price, here are a few helpful ideas to preserve your margins: Establish a consistent position. Consider the automobile industry. During ’60s, ’70s, and ’80s, negotiating prices was so common that nobody would […]
You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]
We are entering an amazing age where there will be a symbiotic relationship between humans and intelligent systems.
There are two things that come to mind when thinking about the “Big Idea.” One is within the realm of marketing and advertising, and the other has to do more specifically with innovation in regards to products or technology. For this article, we will focus more on the marketing and advertising side, and the way […]
