Marketing is evolving at an unprecedented pace, and businesses that fail to adapt risk falling behind. Artificial intelligence (AI) and automation are transforming how companies engage with customers, optimize campaigns, and drive revenue. The question is no longer whether businesses should adopt these technologies but how fast they can integrate them to stay competitive.
In today’s competitive landscape, companies are investing in marketing to drive growth. However, without a strategic approach, significant portions of these budgets can be wasted. This guide outlines five common pitfalls that lead to inefficient marketing spending and offers actionable solutions to maximize your return on investment (ROI). 1. Lack of a Comprehensive Strategy The […]
For those times you work hard finding the product that will suit your customer’s needs only to face getting beat up on the price, here are a few helpful ideas to preserve your margins: Establish a consistent position. Consider the automobile industry. During ’60s, ’70s, and ’80s, negotiating prices was so common that nobody would […]
You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]
We are entering an amazing age where there will be a symbiotic relationship between humans and intelligent systems.
1653 Thomas A. Betts Pkwy
252 451 0060
725 W Main St Ste A
336 645 9064
