What Is Your Brand Voice Saying About You?

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Your brand should be unmistakable. Your brand voice should speak clearly to who you are, who you want to be, and who you will be for your customers. It’s a big deal! Ask any employee: “What 3 words describe our brand?” If you get silence – or 37 different answers – then it’s time to […]

Brand Strategy vs. Marketing Strategy: There Is a Difference

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Many companies confuse them – and pay the price. Quick Definitions: Branding is who you are, what you stand for, and how you want to be perceived. Marketing is the actions and strategies used to promote your brand and deliver its message to potential customers. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. […]

7 Signs Your Brand Needs a ReVision™

A rising tide lifts all boats. If your ship’s not rising, then your marketing, and your brand, could be an integral reason. It’s not that a new logo, tagline, or shiny campaign is what you need. It is likely you need a better lens, a better way to identify the problems, the opportunities, and the […]

Why You Need Marketing & Innovation to Thrive

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Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?

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