Category: Culture & Core Values

Lessons from Steve Jobs

Albert Einstein once said, “If at first the idea is not absurd, then there is no hope for it.” Steve Jobs took those words to heart. Every innovation he envisioned was at first considered absurd, undoable, and generally far-fetched. Lesson One: If the idea is right and you know it, it doesn’t matter if everyone […]

Vision Needs Purpose and Passion

At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their problems, build consensus on the solutions, and create a bold, new vision for their future. Our job is to change the future, and this is how we start. […]

That’s absurd! vs. Innovation

When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door.” You know the “but” people. They follow every new idea with a “but.” “But we tried that.” “But we can’t afford that.” “But we’ve never done that before!”

Passion or Vision. Which would you choose?

It’s clear. A company needs a vision. It has to know where it’s going, why it’s going, and it needs a plan to get there.  Without purpose and passion though, a vision is just words on paper…a body without a soul. This is what separates the great companies from the good ones.   John Deere […]

Do You Have 2020 Vision?

Every MBA school in America will tell you the importance of a 5 year plan. You have to have a clear vision of where you are headed, where your business will be, and what it will LOOK like five years from now. How many employees, how many customers, what kind of product mix? You have […]