Tired of meetings where no one contributes? Schedule a mandatory meeting and tell team members their “admission ticket” will be an index card with an original idea written on it. Collect the tickets at the door, and start the meeting by reading every member’s idea.
Do you routinely offer your customers little extras that give you the edge in customer retention? If you do, don’t be afraid to call attention to the fact. Promote your value-added services. If you offer a free service, put it on your invoice at the hourly rate – and then mark it FREE so that […]
Looking to inspire your coworkers? Try this suggestion at your next team building session: View a popular movie that promotes some value or skill pertinent to your job. Some possibilities include Wall Street (ethics), Jerry Maguire (sales), Norma Rae (leadership), and Twelve Angry Men (conflict resolution).
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
If your customers do not perceive the value in what you are selling, they will most likely buy from your competitors. Focusing on the “drivers” that influence your customers’ perceptions of value can help you position your product or service as a solution to the challenges they face. Here are their primary concerns: Financial. Your […]
