Innovation often stalls not because of a lack of ideas but because the process for uncovering the right ideas is missing. If you’re facing marketing fatigue or a business problem that feels stuck, ReVision is the tool you need – the fuel for forward motion.
Too often, a customer who says, “Send me some information on your product,” really means “Go away and stop bothering me.” To get the most value from the literature you send, follow these suggestions: Qualify the prospect. Find out how serious the person is by promising to send the brochure, then asking something like, “Are you […]
You’re feeling great. The buyer says he will accept your offer, and the deal appears to be all but closed. At this point, you want to finish the sale, reap the glory, and collect the commission. You’re vulnerable. What happens if the buyer tries to negotiate one additional advantage, one that is actually unfair? Here are […]
Looking to inspire your coworkers? Try this suggestion at your next team building session: View a popular movie that promotes some value or skill pertinent to your job. Some possibilities include Wall Street (ethics), Jerry Maguire (sales), Norma Rae (leadership), and Twelve Angry Men (conflict resolution).
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
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