Introduction: Creativity Has Left the Art Department For decades, creativity was treated as a specialty—something reserved for designers, marketers, or innovation teams operating on the edges of the business. The rest of the organization focused on efficiency, execution, and optimization.That division no longer works.Today’s business environment is defined by complexity, speed, and constant change. Automation […]
Introduction: Innovation Isn’t About More Ideas Most organizations believe their innovation problem is a lack of ideas. Leadership teams brainstorm. Employees submit suggestions. Consultants run ideation sessions. The pipeline fills quickly. Yet despite all that activity, very few ideas ever turn into meaningful results. This disconnect leads to frustration. Teams feel creative but ineffective. Leaders […]
Creativity Is Still Buried, Not Gone In The Myth That People Aren’t Creative, we explored the myth that some people are “creative” and others are not. The truth is, everyone is creative—but adulthood often buries that ability under conformity, fear, and routine.The good news? Creativity never disappears. It can be rediscovered. With the right environment, encouragement, […]
Absurdity as the Seed of Innovation Albert Einstein’s famous quote reminds us: “If at first the idea is not absurd, then there is no hope for it.” Absurdity isn’t a flaw—it’s a feature of groundbreaking ideas. In Part 1, we explored why organizations must embrace absurdity. Here, we’ll dive deeper with fresh examples and insights […]
Born Creative, Taught to Conform Every child is bursting with creativity. A NASA longitudinal study famously revealed that 98% of children score at creative “genius” levels at age five. By the time they reach adulthood, that number drops to just 2%. What happens? We don’t lose creativity—we suppress it. Adulthood piles on expectations, routines, and rules. […]
