The Creativity Comeback (Part 2): Every Employee Has Untapped Potential

Creativity Is Still Buried, Not Gone In The Myth That People Aren’t Creative, we explored the myth that some people are “creative” and others are not. The truth is, everyone is creative—but adulthood often buries that ability under conformity, fear, and routine.The good news? Creativity never disappears. It can be rediscovered. With the right environment, encouragement, […]
Every Idea Sounds Absurd at First (Part 2): Fresh Lessons From Bold Thinkers

Absurdity as the Seed of Innovation Albert Einstein’s famous quote reminds us: “If at first the idea is not absurd, then there is no hope for it.” Absurdity isn’t a flaw—it’s a feature of groundbreaking ideas. In Part 1, we explored why organizations must embrace absurdity. Here, we’ll dive deeper with fresh examples and insights […]
How Adulting Drains Creativity—and How Business Can Bring It Back

Born Creative, Taught to Conform Every child is bursting with creativity. A NASA longitudinal study famously revealed that 98% of children score at creative “genius” levels at age five. By the time they reach adulthood, that number drops to just 2%. What happens? We don’t lose creativity—we suppress it. Adulthood piles on expectations, routines, and rules. […]