Category: Campaigns & Content

If you’re not selling used cars, don’t act like a used car salesman

Last Saturday, I jumped in the truck, turned on the radio, and there he was… the local DJ with the used car dealer urging me to “Come on down right now for free pizza, a chance to spin the wheel, and drive away in a certified preowned, like-new car with zero down and no interest… […]

What if I’m not creative?

When speaking to groups on innovation and creativity, I always ask the question, “Are you creative?” Typically, about 25% will say “Yes.” Here’s a little known fact: Everyone is creative. Yes. That includes you. You were born creative. You were born to create. If you think otherwise, stay tuned. NASA developed a test for creativity in the […]

Innovation Beats Brand

I love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a letter about it. He read it on his show for over three years. So when it came time to replace […]

How Building a Brand is Like Building a Boat, part 2

Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, control, and it really helps to be innovative while you’re at it. There are other similarities and there was ONE big one […]

Bill Sellers Named Senior Digital Designer/Developer at CarneyCo.

(Rocky Mount, NC) – Carney & Co., The Marketing Innovation Agency™, is thrilled to welcome Bill Sellers back to their Rocky Mount team. Sellers is returning after 12 years to spearhead Carney & Co.’s digital marketing efforts. “After being away for a number of years at agencies across North Carolina, the way Carney & Co. […]