Category: Campaigns & Content

Don’t Chase Your Prospects. Let Them Chase You!

Tired of the constant follow-up with your prospects that seems to be going nowhere? You’ve made a presentation, but how do you close the sale? Suggest that without your product or service, your prospect will miss out on something great. Here are a few ideas.  1. Tell a story that creates a sense of urgency. Uncover […]

Add Props to Your Presentation

According to Andrea Nierenberg, president of The Nierenberg Group, you can add power and pizzazz to your presentations by using props. She shares the following ideas, which cost little but can help you persuade, inform, and educate your audience.  Add intrigue.Nierenberg talks about how she taped a $10 bill to the podium. No one mentioned […]

Punch Up Your Presentation

Add persuasive punch to your next presentation by imagining you have got only five minutes to sell the organization’s president on your idea. 

How to Work a Customer in One Minute

You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]

Zig or Zag? Winners break the rules.

There’s an unwritten rule in every industry that says “We all go to market the same way.” It’s a dumb rule and I’ve been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment.