You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]
Don’t dilute the impact of your message. Instead, help your audience follow along: minimize words and statistics on slides; use contrasting colors and varied type fonts to increase readability; don’t clutter the screen; provide written handouts. Remember: visuals should be a backdrop, not the main event, when you make a closing presentation.
SEO is NOT dead. If anything, it’s only gotten better. So, forget typing. People are asking. The use of voice assistants has been popular with over 35% of smartphone users, many of whom are searching for local businesses. Those who use voice search are also far more likely to take immediate action. Some of the best (actionable) […]
Believe it or not, some other business has already spent the time, effort, and advertising dollars to attract a ton of customers for you – customers who can be yours for little more than the asking. We’re not talking about stealing anyone’s customers away but about gaining access to new customers or clients with the […]
The presentation has gone well. The prospect has asked many good questions, seems satisfied with your responses, and agrees there is a need for your product or service. Now it’s time to talk price. What do you do? If the buyer mentions price first and you’re not yet ready to talk about it, you can […]
