How “How Might We” Unlocks Today’s Business Challenges

Why the Questions We Ask Matter Businesses often stall not because they lack answers, but because they’re asking the wrong questions. Leaders focus on “What’s the fastest fix?” or “Who’s to blame?” when they should be asking questions that open up possibilities. That’s the power of “How might we”—a simple, three-word question that reframes problems, […]
Why “Good” Is the Enemy of “Great” in Business Strategy

The Trap of “Good Enough” Most businesses don’t fail because they’re terrible. They fail because they’re good enough. Sales are steady, customers seem satisfied, and profits trickle in. Everything looks fine—until disruption hits, competitors outpace them, or customers drift away. Jim Collins, in his classic book Good to Great, put it bluntly: “Good is the enemy of great.” The […]