Why “Good” Is the Enemy of “Great” in Business Strategy
The Trap of “Good Enough” Most businesses don’t fail because they’re terrible. They fail because they’re good enough. Sales are steady, customers seem satisfied, and profits trickle in. Everything looks fine—until disruption hits, competitors outpace them, or customers drift away. Jim Collins, in his classic book Good to Great, put it bluntly: “Good is the enemy of great.” The […]