7 Signs Your Brand Needs a ReVision™

A rising tide lifts all boats. If your ship’s not rising, then your marketing, and your brand, could be an integral reason. It’s not that a new logo, tagline, or shiny campaign is what you need. It is likely you need a better lens, a better way to identify the problems, the opportunities, and the […]

How to Build a Brand That Sells Itself

Most businesses market like everyone else. Promotions, ads, taglines – it all becomes a blur of noise to consumers. But a truly magnetic brand sells without selling – because it’s clear, distinct, and impossible to ignore. Click here to download CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]

The 7 Biggest Marketing Mistakes That Are Costing You Customers

gear photo with common mistakes written on it

Marketing should drive growth, build loyalty, and make your brand stand out. But too often, businesses unintentionally sabotage their success with avoidable missteps. Whether you’re investing heavily in campaigns or just getting started, recognizing and correcting these mistakes can be the difference between stagnant results and scalable success.

Why You Need Marketing & Innovation to Thrive

hand held out illustrated lightbulb in hand

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?

Innovation Beats Brand

I love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a letter about it. He read it on his show for over three years. So when it came time to replace […]

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