Category: Branding & Identity

Fix Your Phrasing: Does Your Messaging Sound Like Everyone Else?

If your messaging works for ypur competitor, it’s not working for you. Take this test:Read your homepage headline and value proposition aloud. Now check out the messaging on your competitors’ sites. Can you tell the difference? Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, […]

Your Brand at a Glance: Use This Visual Identity Checklist

If your brand doesn’t speak at a glance, it’s not working. First impressions are fast. And 94% of them are visual. Use this checklist to evaluate whether your visual identity is clear, consistent, and compelling. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]

What Is Your Brand Voice Saying About You?

Your brand should be unmistakable. Your brand voice should speak clearly to who you are, who you want to be, and who you will be for your customers. It’s a big deal! Ask any employee: “What 3 words describe our brand?” If you get silence – or 37 different answers – then it’s time to […]

Brand Strategy vs. Marketing Strategy: There Is a Difference

Many companies confuse them – and pay the price. Quick Definitions: Branding is who you are, what you stand for, and how you want to be perceived. Marketing is the actions and strategies used to promote your brand and deliver its message to potential customers. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. […]

The 4 Deadliest Marketing Mistakes Mid-Sized Companies Make

Mistake #1: Chasing Tactics Without Strategy Prescription without diagnosis is malpractice. Spending on ads, SEO, video, social … without a unified message or end goal will not get you where you want to go. It’s important to have a strategy and goals in place to ensure you’re achieving the right results. Click here to Read […]