Mission, Vision, Values: Is Your Team On Board?

Are your mission, vision, and values driving action – or just framed on a wall? Ask five employees to recite your mission, vision, and values. If you get hesitation or blank stares, it’s time to take a deeper look – and see if you can find a better way to make sure your employees know […]
Prepare for Launch

Your team should know what’s coming before the market does. Too many launches flop because the internal team didn’t understand, didn’t know, or, worse, didn’t care about the campaign, the value it would bring, the ways it would affect them, or even just what the campaign meant. Your internal teams are just as important as […]
The Messaging Framework Every Marketing Executive Needs

Clear message = faster decisions, better leads, and a higher conversion. Download full guide here CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 West Main Street Ste A | 336.645.9064 Visit us at carneyco.com
Your Brand at a Glance: Use This Visual Identity Checklist

If your brand doesn’t speak at a glance, it’s not working. First impressions are fast. And 94% of them are visual. Use this checklist to evaluate whether your visual identity is clear, consistent, and compelling. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]
What Is Your Brand Voice Saying About You?

Your brand should be unmistakable. Your brand voice should speak clearly to who you are, who you want to be, and who you will be for your customers. It’s a big deal! Ask any employee: “What 3 words describe our brand?” If you get silence – or 37 different answers – then it’s time to […]