Category: Branding & Identity

The 7 Biggest Marketing Mistakes That Are Costing You Customers

Marketing should drive growth, build loyalty, and make your brand stand out. But too often, businesses unintentionally sabotage their success with avoidable missteps. Whether you’re investing heavily in campaigns or just getting started, recognizing and correcting these mistakes can be the difference between stagnant results and scalable success.

Why You Need Marketing & Innovation to Thrive

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?

Innovation Beats Brand

I love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a letter about it. He read it on his show for over three years. So when it came time to replace […]

How Building a Brand is Like Building a Boat, part 2

Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, control, and it really helps to be innovative while you’re at it. There are other similarities and there was ONE big one […]

How is building a brand like building a boat?

I’ve been building brands for over 35 years. Last year I did something new. I built a boat. A Chesapeake 17 Sea Kayak by #CLCBoats, made of marine plywood, epoxy, fiberglass, and time. It took about three months and I learned a lot about woodworking along the way. I also learned that building a boat is […]