If you use direct mail to market your products or services, you already know that a postscript at the end of your sales letter is a must. Most people will look at the P.S. even if they don’t read the letter itself. The P.S. should be an important element of your letter, but it shouldn’t […]
There’s an unwritten rule in every industry that says “We all go to market the same way.” It’s a dumb rule and I’ve been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment.
(Rocky Mount, NC) – Carney & Co., The Marketing Innovation Agency™, is thrilled to welcome Bill Sellers back to their Rocky Mount team. Sellers is returning after 12 years to spearhead Carney & Co.’s digital marketing efforts. “After being away for a number of years at agencies across North Carolina, the way Carney & Co. […]
Carney & Co. Welcomes Jessica McKnight as Vice President/ReVisioneer (Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Jessica McKnight has been named Vice President/ReVisioneer. Jessica will lead the agency’s long-standing accounts and build the business with customer focused, market-moving strategies. “We are excited to bring Jessica onboard. Her experience […]
At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their problems, build consensus on the solutions, and create a bold, new vision for their future. Our job is to change the future, and this is how we start. […]
