Three individual businesses solved their prodigal customer woes with twists on the same advice from Los Angeles marketing consultant Jay Abraham: Dangle a freebie. The secret lies in the strategy: A retail store mails $20 vouchers to customers who haven’t come through its door within nine months; research shows 40% of those using “welcome back” […]
If your customers do not perceive the value in what you are selling, they will most likely buy from your competitors. Focusing on the “drivers” that influence your customers’ perceptions of value can help you position your product or service as a solution to the challenges they face. Here are their primary concerns: Financial. Your […]
If you use direct mail to market your products or services, you already know that a postscript at the end of your sales letter is a must. Most people will look at the P.S. even if they don’t read the letter itself. The P.S. should be an important element of your letter, but it shouldn’t […]
There’s an unwritten rule in every industry that says “We all go to market the same way.” It’s a dumb rule and I’ve been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment.
(Rocky Mount, NC) – Carney & Co., The Marketing Innovation Agency™, is thrilled to welcome Bill Sellers back to their Rocky Mount team. Sellers is returning after 12 years to spearhead Carney & Co.’s digital marketing efforts. “After being away for a number of years at agencies across North Carolina, the way Carney & Co. […]
