Many companies confuse them – and pay the price. Quick Definitions: Branding is who you are, what you stand for, and how you want to be perceived. Marketing is the actions and strategies used to promote your brand and deliver its message to potential customers. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. […]
A rising tide lifts all boats. If your ship’s not rising, then your marketing, and your brand, could be an integral reason. It’s not that a new logo, tagline, or shiny campaign is what you need. It is likely you need a better lens, a better way to identify the problems, the opportunities, and the […]
Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?
If you use direct mail to market your products or services, you already know that a postscript at the end of your sales letter is a must. Most people will look at the P.S. even if they don’t read the letter itself. The P.S. should be an important element of your letter, but it shouldn’t […]
You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]
