Brand Strategy vs. Marketing Strategy: There Is a Difference

Many companies confuse them – and pay the price. Quick Definitions: Branding is who you are, what you stand for, and how you want to be perceived. Marketing is the actions and strategies used to promote your brand and deliver its message to potential customers. Click here to Read more CarneyCo: Creating Clarity. Inspiring Action. […]
7 Signs Your Brand Needs a ReVision™

A rising tide lifts all boats. If your ship’s not rising, then your marketing, and your brand, could be an integral reason. It’s not that a new logo, tagline, or shiny campaign is what you need. It is likely you need a better lens, a better way to identify the problems, the opportunities, and the […]
How to Build a Brand That Sells Itself

Most businesses market like everyone else. Promotions, ads, taglines – it all becomes a blur of noise to consumers. But a truly magnetic brand sells without selling – because it’s clear, distinct, and impossible to ignore. Click here to download CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]
Why You Need Marketing & Innovation to Thrive

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?
Why ReVision™ is the Key to Creating Distinction for Your Business

Innovation often stalls not because of a lack of ideas but because the process for uncovering the right ideas is missing. If you’re facing marketing fatigue or a business problem that feels stuck, ReVision is the tool you need – the fuel for forward motion.