Enterprise Value
Build a Stronger Business on What Really Drives Value
Revenue matters. Growth matters.
The strongest businesses are built on what sustains performance—especially when things change. The 4Cs are your intangible capital and are 80% of the value of your company. They represent the core areas that determine how well a business runs, scales, and withstands disruption. When these are strong, the business performs better today—and stays ready for whatever tomorrow brings.
The strongest businesses are built on what sustains performance
Human Capital
The strength of your leadership and team
A strong business isn’t built on one person. It’s built on people who know their roles, make good decisions, and move in the same direction. Strong Human Capital means:
- The right people in the right seats
- Clear ownership and accountability
- Leadership depth beyond the founder
- Teams that can execute without constant oversight
Strong teams create freedom—for leaders and for the business.
Customer Capital
The quality of your customer and vendor relationships
Healthy businesses don’t rely on a handful of relationships or a single rainmaker. They build trust that outlives individuals. Strong Customer Capital means:
- Loyal, diversified customers
- Clear value propositions
- Consistent customer and vendor experiences
- Relationships owned by the company—not just the owner
Stability comes from customers and vendors who choose you again and again.
Structural Capital
The systems that make performance repeatable
When processes live only in people’s heads, growth creates chaos. Strong businesses document, refine, and improve how work gets done. Strong Structural Capital means:
- Documented processes and workflows
- Reliable financial and operational data
- Consistency across teams and locations
- The ability to scale without breaking
Systems don’t slow you down—they keep you moving forward.
Social Capital
The culture and reputation that surround your business
Culture is realized. It is how people behave when no one’s watching and how your business is known in the market. Strong Social Capital means:
- A healthy, accountable culture
- Trust inside the organization
- Strong relationships with partners and the community
- A reputation that attracts talent and opportunity
Culture compounds—or erodes—everything else you build.
Why the 4Cs Matter
When the 4Cs are strong:
- The business runs more predictably
- Leaders spend less time putting out fires
- Growth is intentional, not reactive
- The company is resilient—no matter the market
This is how businesses move from working harder to working smarter.
How We Help Strengthen the 4Cs
Through our ReVision™ process, we help leadership teams:
- Identify where the business is strong—and where it’s stretched
- Clarify priorities across people, process, strategy, and culture
- Align teams around what matters most
- Turn insight into focused action