Most business owners want two things: growth and freedom.
Growth in revenue, profitability, and market share—and freedom from the daily grind so they can focus on what matters most.
The Value Acceleration Methodology™ delivers both.
It’s the system behind the world’s leading exit planning process—one that doesn’t just prepare owners to sell, but transforms the way they lead, manage, and measure success.
What Is the Value Acceleration Methodology™?
Developed by Christopher Snider and taught through the Exit Planning Institute, this methodology is a strategic framework that connects your business, personal and financial goals into one actionable roadmap.
It’s built around three stages—called Gates—that guide owners from discovery to decision:
- Gate One: Discover – Identify your vision, goals, and current state.
- Gate Two: Prepare – Implement action plans that grow value and reduce risk.
- Gate Three: Decide – Choose whether to keep growing, exit, or transition.
Each gate produces measurable deliverables, including an Action Plan, an Attractiveness and Readiness Score, and a prioritized roadmap for value creation.
The Four Capitals: The True Drivers of Business Value
Most owners assume business value is tied to revenue or profit. But in reality, 80% of a company’s value comes from its intangible assets—the “4Cs”:
- Human Capital: Your leadership, talent, and culture.
- Structural Capital: Your systems, processes, and documented knowledge.
- Customer Capital: The strength and diversity of your customer relationships.
- Social Capital: The trust, brand reputation, and relationships that hold it all together.
Businesses strong in these four areas are more stable, scalable, and attractive to buyers.
The Power of 90-Day Sprints
Value Acceleration is driven by action. Every 90 days, owners identify five “Big Rocks”—the most important priorities that move value forward. These focused sprints keep teams accountable and ensure measurable progress quarter after quarter.
Each cycle ends with a review:
- Did we hit our goals?
- What changed?
- Are we closer to being transferable, attractive, and ready?
This continuous improvement model keeps value creation alive long after the initial plan.
Why It Works
The methodology works because it combines financial insight with operational improvement and personal alignment.
It doesn’t just ask, “How much is your business worth?” It asks, “What’s holding it back—and what’s next for you?”
By following the process, owners can expect:
- Improved enterprise value
- Greater business independence
- A clearly defined succession or sale path
- Peace of mind about life after business
From Success to Significance
The goal of the Value Acceleration Methodology isn’t just to sell for more—it’s to build a company of significance: one that creates lasting impact for the owner, employees, and community.
Because true success isn’t just about how much you make—it’s about what you leave behind.
In Closing
Building value takes time, but the right framework turns that effort into measurable results.
If you’re ready to transform your company from successful to significant, start with the Value Acceleration Methodology™.
