What Is Your Brand Voice Saying About You?

Your brand should be unmistakable.

Your brand voice should speak clearly to who you are, who you want to be, and who you will be for your customers. It’s a big deal! Ask any employee: “What 3 words describe our brand?” If you get silence – or 37 different answers – then it’s time to clarify. Think of the answers you received from employees, the way you think your customers would define your brand, and the way you want your brand to be defined.