Solutions

CarneyCo provides clients with eight business-driving solutions. At the heart of all we offer is a trademarked discovery process called ReVision™.

Value Solutions Graphic
Revision
Brand
Core
Product
Custom
Internal
Market
Community
Sales

Once we determine the right solutions we align them with the correct expression of an idea to deliver across the best medium to get the best results. 

  • Video & TV
  • Filming & Editing
  • Websites & Digital Ads
  • Print
  • Radio
  • Outdoor
  • Social Media
  • Public Relations
  • Events & Experiential
  • Media Planning & Buying
  • SEO & SEM
By partnering with CarneyCo, we are successfully telling our story and connecting with our customers and the community we serve in a more meaningful way than a transaction. We continue to see great results!
Neill Nelson
Neill Nelson Davenport Autopark
We know what we want to be to our customers, but knowing how to transcend it and present ourselves as unique in a fairly commodified industry has been challenging. CarneyCo has helped us uncover our value proposition.
Sondra McCorquodale
Sondra McCorquodaleSouthern Bank
Partnering with CarneyCo changed the way we manage sales, present ourselves, and our entire perception. The results have been astounding.
Jim Skilton
Jim SkiltonSouthern Corrosion
CarneyCo partnered with us to develop, brand, introduce, and market new products. We’re growing at a significant pace thanks to CarneyCo.
Partick Holleran
Partick HolleranField Controls
The CarneyCo team is a great advocate for their clients. They believe in partnering with media partners in innovative ways to integrate their clients into communities. They have an understanding of brand mission and constantly keep their messages focused on that mission.
Amy Doane
Amy DoaneWNCT-TV
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KickStart your marketing with endless WOWs.

Go ahead, grab 45 minutes. Let's talk about the #1 problem standing between your goals and your success, and get a sneak peek at how our strategy-first approach breaks down the barriers to get you where you want to go.

WOW Me!
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Rocky Mount NC

1653 Thomas A. Betts Pkwy
252 451 0060

Jamestown NC

725 W Main St Ste A
336 645 9064

C12, Vistage and MCAN member
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ReVision™

The fuel to inspire, clarify, and launch your vision.™

This dynamic and collaborative session determines problems companies are facing, how we might turn challenges into opportunities, and what can be tackled first to provide the most fuel to your brand.

SEE THE WHOLE STORY
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Brand Focus

We develop, deliver, and produce main brand campaigns to enhance customer engagement and loyalty. While highly creative, they are also strategic, problem-solving efforts that yield enviable results.
  • Creative concepting from tone to messaging to the visual representation
  • Brand Essence / Architecture
  • Impactful, results-oriented media plans
  • External and Internal Launch
  • Dashboard reporting to measure and improve
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Core Integration

This is where we present a big-picture view of the overall plan. The goal is to ensure we are on the right track, working with the right people and solving the right problems.

  • Weekly and quarterly meetings with key stakeholders to stay aligned on core deliverables
  • Quarterly sessions to review, improve, examine results, and refine where needed
  • Studies exploring current and emerging market dynamics to help clients stay ahead of the competition
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Product Innovation

CarneyCo will delve into your industry and uncover where new product opportunities lie. We’ll then concept, pitch, and help bring to fruition business-building product introductions that will keep your company dynamic and relevant with consumers/customers.
  • New target market opportunities
  • Identify unmet customer needs and gaps
  • Concept generation, design, and refinement
  • User testing, Consumer Insights
  • Go-to-market launch planning, including sales training
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Custom Insights

Fantastic ideas are born from good research. The more we know about your target audience and what truly drives them, the more your business will connect with them in a way that drives success and solves their problems. We uncover meaningful information to bring the insights to light and connect them to what your business can deliver.

  • Qualitative (IDIs, Focus groups, open-ended surveys, social listening, man-on-the-street interviews, white paper/third-party research analysis and recommendations)
  • Quantitative (Positioning testing, brand attribute testing, competitive analysis, awareness studies)
  • Building strong strategic and creative processes to deliver relevant, sound recommendations
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Internal Alignment

How many times has a decent idea to improve your business stalled because of committee-itis or an inability to navigate corporate silos? Let CarneyCo be the objective voice in the room, the facilitator of progress. We can create internal campaigns to educate your team with elevator pitches, mission statements, brand essence videos, and even graphic and verbal guidelines to get your team dialed in before taking the notion to external audiences.
  • Internal training videos and gamification of learning/educating new and old employees of all aspects of the business, from beliefs to tasks
  • Assist with recruitment/finding the right talent
  • Brand essence video
  • Defining or evolving mission, vision, values
  • Unifying company culture
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Market Introductions

CarneyCo has a long history of helping companies/brands/organizations expand their footprint. First, we pave the way and pique interest with teaser messaging. Then, we bring a full strategic and creative campaign forward. By the time you are in the new market, audiences will know why you’re there and how your presence will enhance their lives.
  • Rollout campaigns
  • Townhall introductions of the company and its key players
  • Brand identity training to build consistency in new markets
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Community Connections

Be loved in your hometown first. Then, build brand champions wherever your business does business. It sounds simple, but CarneyCo has spent years developing expertise in creating meaningful programs to connect businesses to their communities, creating good feelings, impactful word of mouth, and warm leads. 

  • Event planning, ideation, coordination, and on-site activation
  • Local media planning and buying
  • Spreading the good news before, during, and after through PR relations
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Sales Strategy

Most agencies are only interested in marketing or advertising solutions. CarneyCo keeps the sales team in mind from the beginning of a strategic plan through the execution of deliverables. Let’s end the misguided idea that sales and marketing can’t draft off each other for wins. 

  • Create a bridge from marketing to sales. Determine facilitators/bridge builders.
  • Combined marketing and sales meetings with key company leaders and CarneyCo.
  • Store visits to see how marketing is helping pull sales through the funnel
  • Practical training on the WHY? And how to use brand messaging to their advantage to boost close rates
  • Sales Automation training and access for personalized outreach and activity notifications, making appointments, setting notes and reminders, sending emails
  • Align with marketing and understand sales needs