Good vs. Great (Part 2): Why Mediocrity Is Your Hidden Competitor
Why Mediocrity Is So Dangerous When companies think about competition, they usually look outward: rivals, new entrants, disruptive startups. But often, the greatest competitor isn’t another company—it’s mediocrity inside their own walls.As Jim Collins warned in Good to Great: “Good is the enemy of great.” Mediocrity is subtle. It looks like stable performance, steady revenue, and “good […]