How Adulting Drains Creativity—and How Business Can Bring It Back

Born Creative, Taught to Conform Every child is bursting with creativity. A NASA longitudinal study famously revealed that 98% of children score at creative “genius” levels at age five. By the time they reach adulthood, that number drops to just 2%. What happens? We don’t lose creativity—we suppress it. Adulthood piles on expectations, routines, and rules. […]