The Best Response to ‘No’

You went all-out to get the sale. You prospected, cold-called, followed up, presented, and modified – but the prospect still went with someone else.  Losing a big one is tough, especially when you’ve really put your heart into it. But how you respond can render all your hard work either a complete waste of time […]

Prepare Yourself for Seminars

A professional conference or seminar can be well worth the time away from the office if you take the right approach. Here’s how to turn your next professional meeting into a valuable experience:  Prepare yourself ahead of time. For example, list at least five specific questions you want answered at the conference. Use break time […]

Do You Have a Guarantee?

A guarantee isn’t a gimmick; it’s the portal to improving customer relations. When your company has the courage to promise absolute satisfaction or give customers their money back, you differentiate yourself from your competitors by announcing up front that your number one long-term goal is customer loyalty. The guarantee is also a good word-of-mouth promotion […]

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