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This year took us to new frontiers. We established a second office in the Triad, allowing us to better serve central and western North Carolina. The new office is coming along nicely, thanks to Skip’s artistic eye and Jessica’s perseverance.

The walls are awaiting a fresh coat of paint (Carney blue, anyone?). Then we will share the final product. We cannot wait to host Triad clients at our new location.

In addition to locations, we also expanded our digital marketing services. Our new hires have allowed us to dig deeper into social media, Google Adwords and other digital marketing platforms. We have been in digital for awhile – we even have our own green screen and studio to create web commercials in-house – but the landscape is constantly changing, and we’ve been transforming along with it.

However, transforming services doesn’t compare to changing hearts and souls. We were pleased to produce and promote the ReNew18 Pastors Conference at North Carolina Wesleyan College this October. Skip was on the speaking panel alongside President and CEO of LifeWay Christian Resources Thom Rainer, and President of Artistry Labs Richard Reising. Thom Rainer has authored more than two dozen books on church.

It was at this conference Skip launched his first book, “The Greatest Church in the World.” Our CSO penned a modern parable, outlining ten guidelines any church can follow to become The Greatest Church in the World. Proceeds from the book benefit the Foundation for Christian Education.

Skip has been sharing the book’s message far and wide. Visit facebook.com/skipcarneyauthor for more information on his upcoming author events.

We were also fortunate to produce and promote the Marketing Innovation Experience at North Carolina Wesleyan. This event went by the nickname MiX, or #MiX18NC for the social media savvy. It was an empowering conference, and Skip spoke on a panel of great innovators.

Amidst all the changes, our ReVision process remained a staple in the unique services we provide. We enjoyed facilitating four large ReVision sessions this year, with some mini-sessions sprinkled in.

Skip founded this marketing innovation agency in January 1980. Here we are nearly 39 years later, as passionate and innovative as ever. Thank you to all our clients and contacts. You challenge us to be the best version of ourselves, and we are fortunate to play a role in your success.

Thank you for letting us serve you another year. We know 2019 will be our best yet.

GREENSBORO, North Carolina — Carney & Co., The Marketing Innovation Agency™ that sprouted in Rocky Mount, NC, is expanding to Greensboro. The new office added Melanie Brender to its staff last month as Social Media and Account Coordinator.

“Because our company is positioned for major growth, we have opened a second location and added key talent,” said Skip Carney, President and CSO of Carney & Co. “Melanie is prepared to help us take on new clients and spread the effectiveness of the ReVision™ process.”

Jessica McKnight, head of the Greensboro office, said, “Our company values transparency, hard work and flexibility. Melanie contains all these traits and more. She will be an integral part of the Greensboro team.” McKnight was appointed to Vice President, ReVisioneer, and head of the new office in May.

Brender boasts a unique background in lobbying, sports marketing, editorial work and non-profit promotion. Immediately after college, she managed accounts with the Michigan Dental Association and city of Detroit for Truscott Rossman, a public relations agency based in Lansing, Michigan. She later learned brand and event promotion as a professional runner for the Hansons-Brooks Original Distance Project.

“I am thrilled to be working with such an established, solution-focused firm, especially one dedicated to strong, female leaders such as Jessica,” Brender said. “She hired me on to a forward-thinking team with its eyes on innovation and growth.”

For more information, contact Melanie Brender at (252) 451.0060 or melanie@carneyco.com.

About Carney & Co.:
Carney & Co. was founded by Skip Carney in 1980. They help clients with marketing, advertising and public relations programs using their ReVision™ process. ReVision identifies innovation opportunities and creates strategic solutions to marketing and operational problems. Carney & Co. uses this tool to fulfill its mission: “to help clients grow with smart strategies, bold ideas and flawless creative execution”.

Carney & Co. Welcomes Jessica McKnight as Vice President/ReVisioneer

(Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Jessica McKnight has been named Vice President/ReVisioneer. Jessica will lead the agency’s long-standing accounts and build the business with customer focused, market-moving strategies.

“We are excited to bring Jessica onboard. Her experience and innovative approach to marketing will benefit our clients and the agency. It expands on our Think Big approach to deliver smart strategies, bold solutions, and flawless execution for our clients,” said Skip Carney, President and CSO of Carney & Co.

McKnight’s 20-year marketing career has focused on building brands and achieving outstanding results for her clients. She has worked with successful branding agencies, direct marketing firms and design agencies in the Triad, serving local, regional and national clients like GlaxoSmithKline, VF Corporation, Mt. Olive Pickles, and Quick-Step.

“Carney & Company’s approach to marketing has always been strategic, innovative, and spot on, and has been instrumental to our success,” said John Heeden of Southern Bank. “Jessica’s addition to the team will certainly build on that foundation.”

For additional information, contact Skip Carney at 252.451.0060 or skip@carneyco.com.

Carney & Co, the Marketing Innovation Agency, has been taking care of brands since 1980 and focuses on Marketing Innovation using its unique ReVision™ process. ReVision identifies innovation opportunities and creates strategic solutions to marketing and operational problems. With offices in Rocky Mount and Greensboro, the company is positioned to work with clients throughout the southeast. Our job is to change the future.

Getting “outside the box” is a lot easier than you think. Here are some great tips.

Five Tips for Truly Opening Your Mind

When speaking to groups on innovation and creativity, I always ask the question, “Are you creative?” Typically, about 25% will say “Yes”.


Here’s a little known fact:
Everyone is creative.

kids are creative

Yes. That includes you. You were born creative. You were born to create. If you think otherwise, stay tuned. NASA developed a test for creativity in the 60’s (the 1960’s). They have tested thousands of people of all ages and here is what they have found:

At age five, 98% of us are creative. Sadly, by age 25, only 5% are still “creative”. What happens during those 20 years? Inhibitions, fears, unlearning our creativity, the “right” answer syndrome? Yes.

Fact is, the creative genes we were born with are not gone. They didn’t disappear. They’ve just been repressed and hidden behind walls of “rational” thinking, limits, and can’t do attitudes. After years of education that says there is only one right answer, after years of being ridiculed for thinking “different” or outside the box, it’s easy to start thinking you are not creative. Part of the problem is the definition of creativity.

What is creativity anyway?
be creative

We tend to think of artists, musicians and inventors as the “creative” ones… probably because they start outside the box and rarely go inside. Truth is, creativity comes in many forms and in all types of people.

It’s a process. Really.

Creativity is the process of identifying a problem, studying the facts, identifying potential solutions, then planning and implementing a solution. Only one of those steps is what we traditionally call “creative” but without the other steps, (and the people that drive them) there would be no creativity. As Confuscious said, “To know and not do is to not know.”

There are four problem solving styles:  Transformers – these are the folks that transform problems into ideas. Examiners – the folks that like to study, research, and contemplate ideas. Architects – planners, schedulers and organizers. Movers – the doers, the action figures. Together, they form an IDEA TEAM.

It takes a T.E.A.M.

IDEA TEAM

Individually, it’s easy to spin our wheels, hesitate, lack direction. Together, problems get solved. Creativity is realized. Whether you think you are creative or not, you can play an important role in the creative process. So, (1) recognize your approach to problem solving, (2) build a diverse team that will contribute to the solution, and (3) get to work being creative.

 

value“To explain. To persuade. To sell.” These phrases are all common in any definition of the “value proposition.” The world has changed Kemosabe, from baby boomers to millennials, the conversation has to change, too. (more…)

USP1The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindset of the USP is still there. It’s time to lay it to rest.
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I took a quick, very unscientific survey recently. It was a one question survey: When you think of Walmart, do you think of innovation? 100% of the answers were the same… “no”. Walmart is just a big ol’ store with lots of stuff at low prices. No innovation, right? Think again.

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There’s an unwritten rule in every industry that says “We all go to market the same way.” It’s a dumb rule and I’ve been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment. (more…)

Today, we take a break from Marketing concepts, Innovation principles, and Business discussions to learn a lesson from a six year old.

poppi

A couple of months ago, I introduced you to Poppi, our six year old YorkiePoo. Today, we say goodbye to Poppi. We lost our little Poppi dog last week in one of those freak accidents that makes you wonder how the earth manages to turn on its axis and how we keep from spinning off into space. It was sudden, it was tragic, and it made us want to pause the world. (more…)