Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, control, and it really helps to be innovative while you're at it. There are other similarities and there was ONE big one that surprised me. (more…)
There's an unwritten rule in every industry that says "We all go to market the same way." It's a dumb rule and I've been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment. (more…)
Last Saturday, I jumped in the truck, turned on the radio, and there he was... the local DJ with the used car dealer urging me to "Come on down right now for free pizza, a chance to spin the wheel, and drive away in a certified preowned, like-new car with zero down and no interest... " I had to laugh.…
