Get On Track

From the very beginning of sales careers, reps learn that if they play the numbers game, eventually they’ll make the sales. It’s true, and the most successful people – no matter what they’re selling – live, sleep, and eat prospecting. But they should also know it’s the quality of the time they spend prospecting that makes […]

Get “ROI”-ligion

After you get your website up to date, make sure your staff members are up to date on all the new improvements to the website, your updated approach to ROI, and the basics of your ROI philosophy. This will guide them and enable them to use these tactics whenever and wherever they can apply them.  […]

QUICK Steps to Better Sales

Here are some QUICK and easy steps to help you become better at sales.  Quiet quiet, quiet. Know when to be quiet. Let your customer do most of the talking. They will tell you how to sell to them.  Understand you customer’s needs. In oder to sell to a customer, you have to know what […]

Clarify Your ROI Objectives

There is no better way to prove ROI than to set clear objectives, outline them in terms of goals and expectations, and delineate methods to reach those objectives. Just like your creative approach, this will differ for every company and in every area of business. Some businesses will have a more difficult time in tying […]

Value-Added Selling is a Four-Step Process

Value-added selling is an ongoing process and, as such, contains four steps that repeat themselves constantly.  1st – Preparation. Commit to the value-added attitude. Become a student of sales and study. Focus strategically on the types of customers from whom you think you can get the return you need.  2nd – Planning. Planning is call […]