Send a Travel Postcard to Increase Your business
Here’s a simple way to use postcards to attract new customers. The next time you’re at an industry convention, buy 25 postcards that represent the place you’re visiting. Think of a clever headline that ties in with the picture on the card. For example, a real estate agent sent a Nashville postcard that showed horses […]
Close Without Being Pushy
A common theme among salespeople is the fear of coming off as pushy. Some salespeople won’t even ask for the sale because of this fear. They want to build a solid relationship with the prospect, so they’re concerned they’ll appear intrusive if they ask for the sale. This fear of appearing too pushy is nonsense. […]
Sales Strategies for Superstars
Want to reach the top of your profession? Don’t rely on luck. It takes hard work, dedication, a constant willingness to learn, and more hard work. Don’t just be a problem solver: Be a creative problem creator. Create awareness of problems clients may not even know they have. Find out what might be preventing your […]
Enhancing Customer Loyalty During Change
We are living in an age of incredible change and some instability. Organizations are undergoing massive changes including reorganizations, re-engineering, downsizing, mergers, acquisitions, market conditions, software and hardware changes, and new management. This rapidly changing workplace demands adaptability on the part of salespeople. Old ways of doing things often no longer work. With change comes […]
Customer Satisfaction Is Up When Wait Is Down
Before you put a great amount of time and money into a plan to improve customer satisfaction, consider this: A recent survey found that the most important factor affecting satisfaction was how long customers must wait. In fact, waiting had twice the impact of factors like friendly and knowledgeable reps and the range of products […]
