Selling the Quick Payback
One of the tricks of closing the sale, especially when selling to CFOs and other financial executives, is demonstrating return on investment. Prospects want to know that if they spend $1, they will get back $2. Copywriter Mike Pavlish puts it this way: “You must convince the prospect that the price you ask is a […]
Uncover Opportunities
When working with customers, don’t get so caught up in the selling process that you forget to look for other opportunities. Here are four basic components to discovering sales opportunities: 1. Pay attention. The only thing customers care about is what you can do for them. Don’t limit your research to face-to-face meetings. Read the […]
Send a Travel Postcard to Increase Your business
Here’s a simple way to use postcards to attract new customers. The next time you’re at an industry convention, buy 25 postcards that represent the place you’re visiting. Think of a clever headline that ties in with the picture on the card. For example, a real estate agent sent a Nashville postcard that showed horses […]
Close Without Being Pushy
A common theme among salespeople is the fear of coming off as pushy. Some salespeople won’t even ask for the sale because of this fear. They want to build a solid relationship with the prospect, so they’re concerned they’ll appear intrusive if they ask for the sale. This fear of appearing too pushy is nonsense. […]
Sales Strategies for Superstars
Want to reach the top of your profession? Don’t rely on luck. It takes hard work, dedication, a constant willingness to learn, and more hard work. Don’t just be a problem solver: Be a creative problem creator. Create awareness of problems clients may not even know they have. Find out what might be preventing your […]
