Move Over, Rambo
Looking to inspire your coworkers? Try this suggestion at your next team building session: View a popular movie that promotes some value or skill pertinent to your job. Some possibilities include Wall Street (ethics), Jerry Maguire (sales), Norma Rae (leadership), and Twelve Angry Men (conflict resolution).
Sales Killers You Must Avoid
Most salespeople concentrate on learning how to make sales. But they also need to learn how to avoid some common ways of killing sales. Sales trainer John Graham has identified some attitudes and assumptions that can keep you from reaching the top. Are you the victim of any of these sales killers? “I know more […]
When Sales and Marketing Work Together, Great Things Happen
“Marketing” is the discipline that strives to bring prospective customers to the “seller.” “Sales” takes the product or service to the “buyer.” When the two are bought into harmony with each other, great things can happen. Marketing encompasses all sales promotional activities such as advertising, public relations, and marketing services. Through marketing, a company discovers […]
Dangle an Offer That Can’t Be Refused
Three individual businesses solved their prodigal customer woes with twists on the same advice from Los Angeles marketing consultant Jay Abraham: Dangle a freebie. The secret lies in the strategy: A retail store mails $20 vouchers to customers who haven’t come through its door within nine months; research shows 40% of those using “welcome back” […]
The Best Response to ‘No’
You went all-out to get the sale. You prospected, cold-called, followed up, presented, and modified – but the prospect still went with someone else. Losing a big one is tough, especially when you’ve really put your heart into it. But how you respond can render all your hard work either a complete waste of time […]
