If You Talkamileaminute, No One Will Listen!
Your choice of words is always important when you are conducting business. The right choice can help you soothe an angry customer, close a sale, or earn a raise. But also important is the speed at which you speak. If you talk too quickly, listeners may not be able to keep up with you. If you speak […]
Value-Added Selling is a Four-Step Process
Value-added selling is an ongoing process and, as such, contains four steps that repeat themselves constantly. 1st – Preparation. Commit to the value-added attitude. Become a student of sales and study. Focus strategically on the types of customers from whom you think you can get the return you need. 2nd – Planning. Planning is call […]
Get Employees to Contribute
Tired of meetings where no one contributes? Schedule a mandatory meeting and tell team members their “admission ticket” will be an index card with an original idea written on it. Collect the tickets at the door, and start the meeting by reading every member’s idea.
Add Props to Your Presentation
According to Andrea Nierenberg, president of The Nierenberg Group, you can add power and pizzazz to your presentations by using props. She shares the following ideas, which cost little but can help you persuade, inform, and educate your audience. Add intrigue.Nierenberg talks about how she taped a $10 bill to the podium. No one mentioned […]
The 5 R’s of Sales Success
Here’s how the five R’s – Relevance, Receptivity, Recognition, Responsiveness, and Relationship – can help you differentiate your company’s product and services: Make your message more relevant. Top marketers are using their customer information to find better ways to make their messages and communications more relevant to the customer. By knowing customers’ needs, behaviors, and perceptions, marketers can target specific […]
