Long Sales Cycles With Complex Processes Can Complicate Determining ROI
The longer the cycle, the more difficult it becomes to separate out all the factors involved. Did the new ad campaign cause a big bump in Denver-area sales over the past year? Or was it the revamped website navigability? Possibly the new items in the product line? Or, was it the addition of two great […]
ROI is a Great Tool – But Only in Specific Uses
Return on investment, or ROI, has proven to be an excellent gauge of marketing effectiveness when it comes to lead tracking and generation. This is a quantifiable process and lends itself easily to measurement. There is a long and proven track record of companies using lead tracking to determine ROI. It dates back three decades. […]
ROI Is Not (And Can Never Be) An Exact Science!
ROI, or Return on Investment, is a buzzword that has been hanging around business conference rooms forever, like a bellhop waiting in a hotel room for a tip. It’s one of those all-purpose phrases used to build customer goodwill: “We focus on ROI, and make sure you get the full return on your investment and […]
5 Ways to Problem-Solve
No matter if you’re a salesperson, sales manager, or CEO, you’ll face problems. They’re as inevitable as the sunset. So be prepared to solve difficulties with these tips to enhance your problem-solving ability.
Battle the Three Primary Reasons Customers Defect
In the fight for new customers, what is your company doing to retain those you already have? Probably not enough. Increase customer retention by addressing the three reasons most customers stop doing business with a particular company: Value discrepancy. This means that you’re not delivering what customers think their money is worth. It includes such […]
