Handling Price Shoppers Who Play Games
Some buyers raise legitimate questions about price while others object because it seems the thing to do. These gamespeople are the most difficult to deal with. Some love to play and win. For them, the game can be as important as the win. IDENTIFYING THE GAMESPEOPLELearning to identify gamespeople. Most of them fall into one […]
Get “ROI”-ligion
After you get your website up to date, make sure your staff members are up to date on all the new improvements to the website, your updated approach to ROI, and the basics of your ROI philosophy. This will guide them and enable them to use these tactics whenever and wherever they can apply them. […]
QUICK Steps to Better Sales
Here are some QUICK and easy steps to help you become better at sales. Quiet quiet, quiet. Know when to be quiet. Let your customer do most of the talking. They will tell you how to sell to them. Understand you customer’s needs. In oder to sell to a customer, you have to know what […]
Commit to Specific ROI Goals
As with any other process objective, your people have to break major ROI objectives into smaller, achievable ROI goals. This is especially important when you’re dealing with the aforementioned long and complex processes. It takes time and focus – and again, you may want to involve multidisciplinary groups from different areas of your business. Publish […]
Web Data Is Your BFF for Calculating ROI
The first, best thing you can do to measure ROI is to measure EVERY bit of customer activity on your website. What kind of traffic are you generating? Which products are generating the most interest? What kinds of questions are your customers asking? How long are they staying on your site? Are they managing to […]
