Market Innovation or Don’t Market
Innovation is the buzzword of the century and, while it is laudable to want to be like Apple or Amazon, it’s hardly necessary to reinvent your industry to find success. It IS necessary to market innovation. Why marketing innovation works. Simply put, innovation is a creative solution to a customer problem. Big problems, little problems, […]
Innovate or what?
You know the stories of the great innovators. Amazon, Apple, Google are the superstar innovation companies of the day. Their stocks, their sales, their margins, their profits, and their brands all reflect the benefits of innovation. But what happens if you DON’T innovate? You wake up one day and you are closing 120 stores. You […]
