Benefit From Account Reviews
The selling advantage A regular account review is an excellent way to keep in touch with your regular customers and let them know you are interested in their well-being. Set up a tickler file to keep track of all the notes about your key accounts and personal items to review before each sales call. On […]
Give Your Customer a Toy!
We often limit corporate gifts to food, pens, and clothing items. Doesn’t everyone have enough coffee cups and mouse pads? What if we lightened up and gave customers desk toys? Most adults who receive toys will claim that they are “for the kids,” but the smiles on their faces give another message. Be sure the toy […]
What You Need to Know About ROI
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
Trade Show Tips
1. Add eye appeal. Glitz and glamour do work! Smart companies adorn displays with Christmas lights, colorful banners, kinetic scale models – even talking robots. 2. Pique browsers’ curiosity. One company used a bold-lettered banner with the question, “How many tons of sand does it take to forge one compression tank?” Passersby asked, “How many does it […]
When Sales and Marketing Work Together, Great Things Happen
“Marketing” is the discipline that strives to bring prospective customers to the “seller.” “Sales” takes the product or service to the “buyer.” When the two are bought into harmony with each other, great things can happen. Marketing encompasses all sales promotional activities such as advertising, public relations, and marketing services. Through marketing, a company discovers […]
