In today’s competitive landscape, companies are investing in marketing to drive growth. However, without a strategic approach, significant portions of these budgets can be wasted. This guide outlines five common pitfalls that lead to inefficient marketing spending and offers actionable solutions to maximize your return on investment (ROI). 1. Lack of a Comprehensive Strategy The […]
When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]
CarneyCo, the strategic marketing agency, welcomes Shelby Dzialo as a Junior Graphic Designer/Video Editor.
This is what some marketing experts call the “Law of 29.” Whether or not you agree with the number of exposures it takes through the sales cycle is not important. What is important is that your prospect is going to have to see your message over and over before he/she buys your product or service. […]
Anything worth doing is never easy. Investing in good marketing may feel expensive, but the investment is valuable for every business.
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