Need Better Leads? Hold a Website Contest
Your website should be a bountiful source of leads for your sales staff. With the right kind of planning, an online contest can produce a steady stream of qualified prospects. Here are some pointers: Decide on the contest objectives. Since you want to draw attention to your products and services, select an activity that will encourage […]
SMART Ways to Build Loyalty
Success in wooing – and keeping – customers means being SMART: Specify. Spell out to what extremes you’ll go to win the customers’ loyalty – not just satisfaction. And make sure everyone in the organization knows how far you want to go. Measure. Determine which survey devices you’ll use to learn how well your “extreme” customer service is […]
It’s What You Say and How You Say It
An ancient king once dreamed that all his teeth had fallen out. He was naturally concerned about his dream, so the next morning sent for a soothsayer to interpret his dream. The soothsayer listened to the king’s dream, thought for a moment, and then said, “Your Highness, the dream means that all your relatives will […]
Too Busy to Say Thank You?
Your intentions are good, and you know it’s important, but somehow you never have time to send that all-important thank-you note after closing a sale. Get a roll of stamps and a supply of attractive-yet-businesslike thank-you notecards. Put the notes, the stamps, and a couple of pens in a box or manila envelope, and keep […]
The 5 D’s of Success
Change is inevitable and, most of the time, represents progress. To be a super salesperson and live up to your full potential, remember these five D’s …
