Speak to your customers’ visual and auditory senses to propel your brand.
As the landscape of digital marketing continuously evolves, the use of video has emerged as a powerful and essential tool for businesses seeking to connect with their target audiences in a compelling and engaging way. The importance of incorporating video into marketing strategies cannot be overlooked, as it can convey a message, in an emotional and thought-provoking way, that leaves a lasting impact on consumers.
With the rise of social media and an abundance of short-form videos, attention spans continue to decrease. Video content ensures that a message or story will be more likely to be seen and retained by the audience. Whether it be a video using storytelling, a brand showing a product demonstration, or a behind-the-scenes sneak peek, video enables businesses to share their products or stories in a format that resonates with the audience, thus creating a deeper connection and understanding.
Video as part of your digital marketing strategy provides numerous benefits:
- Tells Stories: Done well, videos are great vehicles for storytelling. By combining visuals, sound, and narrative, a company can convey its brand story in a compelling and emotional way, forging a deeper connection with the audience.
- Engages Attention: In the fast-paced digital landscape, videos can captivate attention more effectively than text or static images can. Engaging visuals and motion keep viewers immersed, increasing the likelihood that viewers absorb and remember the brand message. That being said, some people are still readers.
- Delivers Authenticity: Brands can showcase their personalities, cultures, and values. Live-action footage, interviews, and behind-the-scenes glimpses humanize a brand, fostering authenticity and relatability.
- Provides Versatility: Your business may create educational videos, testimonials, animations, or some things just for fun. Options abound for tailoring content to specific goals, target audiences, and platforms to reach a wider spectrum of consumers.
- Dominates Social Media and Extends Reach: Social media platforms heavily prioritize video content. Brands that harness the power of video on Instagram, Facebook, TikTok, and YouTube can benefit from increased visibility, engagement, and share-ability which can extend brands’ reach globally.
- Helps SEO Rankings: Search engines value video content, and websites with engaging videos often rank higher in search results driving organic traffic.
- Analyzes Viewer Behavior: Videos offer rich data on viewer behavior. Metrics such as view counts, watch time, and engagement rates provide valuable insights that enable brands to refine their strategies and better understand their audiences.
- Makes Mobile-Friendly Impact: As more people consume content on mobile devices, videos are inherently mobile-friendly. Brands that optimize their video content for mobile platforms can effectively reach and engage with audiences on the go.
Here is an outstanding example of a video by IBM. It does a great job of evoking emotion, telling us about Lenovo as a brand, inspiring, and demonstrating the company can be found worldwide, and that they are inclusive innovators. This video draws you in and makes you want to pay attention, and it also has personality. https://www.youtube.com/watch?v=jQTPO-rSNWg
Video serves as a dynamic and versatile tool that goes beyond traditional marketing methods to allow brands to express themselves creatively and connect with audiences on a more personal level. If ever your company has interest in developing video, we have specialists on board with expertise, and we offer our own in-house production capabilities.
(Wyzowl, 2023)
