Add Props to Your Presentation
According to Andrea Nierenberg, president of The Nierenberg Group, you can add power and pizzazz to your presentations by using props. She shares the following ideas, which cost little but can help you persuade, inform, and educate your audience. Add intrigue.Nierenberg talks about how she taped a $10 bill to the podium. No one mentioned […]
Improve Client Relationships in a Wired World
Since electronic communication has permanently changed business, it’s necessary to take special steps to protect customer relationships. Here are some tips to help you stay in touch in the age of electronic gatekeepers: Schedule face-to-face meetings. Find time to have lunch or to attend an industry meeting with your customers. We risk becoming so work-focused that […]
Don’t Forget the Powerful Sales Letter
In spite of the multitude of communication options available today, the sales letter remains a viable vehicle for reaching your prospects. Here are a few tips to help you revive this “ancient” art to your advantage: Use an arresting headline. Your prospects will continue reading if the first line they see is something like “Outsmart your […]
How to Get Customers to Value What You’re Giving Away
Do you routinely offer your customers little extras that give you the edge in customer retention? If you do, don’t be afraid to call attention to the fact. Promote your value-added services. If you offer a free service, put it on your invoice at the hourly rate – and then mark it FREE so that […]
Ten Commandments for Better Sales
When he was named Xerox’s district manager for Cleveland, Frank Pacetta vowed to turn his district into number one in the region even though it had finished last the year before. He did it. Here is his Top Ten List on customer service: 1. Prepare customer proposals on weekends and evenings. 2. Never say no […]
