Marketing Matters

Do You Have a Guarantee?

A guarantee isn’t a gimmick; it’s the portal to improving customer relations. When your company has the courage to promise absolute satisfaction or give customers their money back, you differentiate yourself from your competitors by announcing up front that your number one long-term goal is customer loyalty. The guarantee is also a good word-of-mouth promotion and encourages repeat business. 

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A guarantee isn’t a gimmick; it’s the portal to improving customer relations. When your company has the courage to promise absolute satisfaction or give customers their