Vision Needs Purpose and Passion
At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their
March Madness and Innovation – what’s old is new.
We interrupt this blog for breaking news: I can now watch every game in the NCAA Tournament on my iPhone or iPad or Computer. It’ free. It’s easy and it’s innovation…in a r
“And more” is not the answer. It’s the problem.
I was in Cincinnati recently and saw a sign that intrigued me…. Doughby’s – Calzones, Crepes, and More. My wife loves crepes, so I thought I might pick one up on
The Unique Selling Proposition – R.I.P.
The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindse
That’s absurd! vs. Innovation
When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door.” You know the “but” people.
Speed Kills vs. Innovation
I just heard a public service announcement for the Highway Patrol. You’ve heard it before – “This is trooper B. R. Jones reminding you that speed kills. Slow down
Passion or Vision. Which would you choose?
It’s clear. A company needs a vision. It has to know where it’s going, why it’s going, and it needs a plan to get there. Without purpose and passion though, a v
Innovation and the Better Mouse Trap
The old saying goes “build a better mousetrap and the world will beat a path to your door”…implying that all you have to do is find a better way of doing something an
Innovation and the BIG Deal, part two.
This is a story about the little things. The little things that solve little problems that give customers what they want and bring success to the little thing innovator. Hewlett-Pa
Innovation is not a BIG deal.
Simon Sinek in Start With Why says innovation is revolutionary. It changes industries, changes the way we do things. According to Sinek, innovation is a BIG DEAL. He is right. And