Maybe your company or organization is facing some milestone moments and looking to get a better foothold on the future, like the fine folks at Braswell Family Farms.
While Carney & Co. doesn’t have a crystal ball to predict the future, we saw the potential along with the leadership team at Braswell Family Farms to ReVision the 74-year-old company. The premier supplier of poultry feed and eggs in the mid-Atlantic and southeast, the company was facing challenges in the path they could see for the future, including becoming a commodity in the marketplace. With third-generation family leadership stepping up, they took advantage of a 2-day ReVision to go through the process of identifying innovation in their business by determining the WHY? within their company and their customers.
Together, we were able to identify solutions to key problems, both internally and externally, clarifying the company’s future direction and the roles of its employees, and repositioning their brand to showcase the quality and value of their specialty feed and eggs.
The result was a better understanding among employees of what lay (no pun intended) ahead of them and what their responsibilities were. The new branding strategy created a more unified message, which emphasized the company’s family-owned-and-operated aspect and made it clear that they were dedicated to the quality of the final product from feed to food, with the tagline, “We are eggs.”
A new campaign was then put into action which utilized this refocused identity, resulting in four awards at the most recent Marketing Communications Agency Network competition. These included a Gold award for Mass Transit, Silver awards for Corporate Identity and Public Relations, and a Bronze award for Trade Magazine Ad. And, by marketing innovation, Braswell Family Farms is standing out from the flock.
Looking to break out of the carton with your marketing?
Innovative solution introduced in award-winning campaign.
Indoor Air Quality (IAQ) is a hot topic on every homeowner’s mind and Carney & Co. client Field Controls has an innovative solution in their Healthy Home System. This ultimate air purification system also saves money because it is added to the existing HVAC system.
Carney & Co., The Marketing Innovation Agency, helped Field Controls market their innovation with a strategic, laser-focused plan to introduce the Healthy Home System to wholesale distributors and installation contractors. At the annual Marketing Communications Agency Network competition, six components of the campaign were specially recognized for creative excellence, including their Catalog, Trade Magazine Ad, Trade Show Exhibit, Point-of-Sale Media, Business-to-Business Sales Sheet and Package Design.
That sounds like a win-win-win to us!
Need innovative solutions to your marketing challenges?
(Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Jessica McKnight has been named Vice President/ReVisioneer. Jessica will lead the agency’s long-standing accounts and build the business with customer focused, market-moving strategies.
“We are excited to bring Jessica onboard. Her experience and innovative approach to marketing will benefit our clients and the agency. It expands on our Think Big approach to deliver smart strategies, bold solutions, and flawless execution for our clients,” said Skip Carney, President and CSO of Carney & Co.
McKnight’s 20-year marketing career has focused on building brands and achieving outstanding results for her clients. She has worked with successful branding agencies, direct marketing firms and design agencies in the Triad, serving local, regional and national clients like GlaxoSmithKline, VF Corporation, Mt. Olive Pickles, and Quick-Step.
“Carney & Company’s approach to marketing has always been strategic, innovative, and spot on, and has been instrumental to our success,” said John Heeden of Southern Bank. “Jessica’s addition to the team will certainly build on that foundation.”
For additional information, contact Skip Carney at 252.451.0060 or firstname.lastname@example.org.
Carney & Co, the Marketing Innovation Agency, has been taking care of brands since 1980 and focuses on Marketing Innovation using its unique ReVision™ process. ReVision identifies innovation opportunities and creates strategic solutions to marketing and operational problems. With offices in Rocky Mount and Greensboro, the company is positioned to work with clients throughout the southeast. Our job is to change the future.