Maybe your company or organization is facing some milestone moments and looking to get a better foothold on the future, like the fine folks at Braswell Family Farms.
While Carney & Co. doesn’t have a crystal ball to predict the future, we saw the potential along with the leadership team at Braswell Family Farms to ReVision the 74-year-old company. The premier supplier of poultry feed and eggs in the mid-Atlantic and southeast, the company was facing challenges in the path they could see for the future, including becoming a commodity in the marketplace. With third-generation family leadership stepping up, they took advantage of a 2-day ReVision to go through the process of identifying innovation in their business by determining the WHY? within their company and their customers.
Together, we were able to identify solutions to key problems, both internally and externally, clarifying the company’s future direction and the roles of its employees, and repositioning their brand to showcase the quality and value of their specialty feed and eggs.
The result was a better understanding among employees of what lay (no pun intended) ahead of them and what their responsibilities were. The new branding strategy created a more unified message, which emphasized the company’s family-owned-and-operated aspect and made it clear that they were dedicated to the quality of the final product from feed to food, with the tagline, “We are eggs.”
A new campaign was then put into action which utilized this refocused identity, resulting in four awards at the most recent Marketing Communications Agency Network competition. These included a Gold award for Mass Transit, Silver awards for Corporate Identity and Public Relations, and a Bronze award for Trade Magazine Ad. And, by marketing innovation, Braswell Family Farms is standing out from the flock.
Looking to break out of the carton with your marketing?
Innovative solution introduced in award-winning campaign.
Indoor Air Quality (IAQ) is a hot topic on every homeowner’s mind and Carney & Co. client Field Controls has an innovative solution in their Healthy Home System. This ultimate air purification system also saves money because it is added to the existing HVAC system.
Carney & Co., The Marketing Innovation Agency, helped Field Controls market their innovation with a strategic, laser-focused plan to introduce the Healthy Home System to wholesale distributors and installation contractors. At the annual Marketing Communications Agency Network competition, six components of the campaign were specially recognized for creative excellence, including their Catalog, Trade Magazine Ad, Trade Show Exhibit, Point-of-Sale Media, Business-to-Business Sales Sheet and Package Design.
That sounds like a win-win-win to us!
Need innovative solutions to your marketing challenges?
(Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Ashley Major is now an Account Coordinator. Ashley started as an intern in 2017, while still a student at North Carolina Wesleyan College. She will work closely with clients and the agency team to ensure flawless execution of marketing innovation campaigns.
“Ashley is a great addition to our growing team. As an intern she was eager to learn the business, ready for any task, and fearless. We are excited to see her continue to grow and add value to the team,” said Skip Carney, President and CSO of Carney & Co.
Ashley recently graduated Magna Cum Laude from NCWC with a degree in Business Administration and Marketing. She was recruited as a goalkeeper for the NCWC women’s soccer team, and was awarded MVP her Junior year. In addition, she received the John & Charles Wesley Heritage Scholarship, a full 4-year academic scholarship. She grew up in Woodbridge, VA, and now calls Rocky Mount, NC, home.
“Ashley Major is a shining example of what our college is all about,” said Dewey Clark, NCWC President. “She was a committed student, a Christian athlete, and was eager to get involved in the community. She is already making a difference in Rocky Mount.”
For additional information, contact Jessica McKnight at 252.451.0060 or firstname.lastname@example.org.
Carney & Co, the Marketing Innovation Agency, has been taking care of brands since 1980 and focuses on Marketing Innovation using its unique ReVision™ process. ReVision identifies innovation opportunities and creates strategic solutions to marketing and operational problems. With offices in Rocky Mount and Greensboro, the company is positioned to work with clients throughout the southeast. Our job is to change the future.