Tag: ideas

If you want to start a revolution at your next staff meeting, grab a marker, stand up, and announce, “Okay everyone, we’re going to be innovative today. We’re getting outside the box and we’re gonna do some brainstorming for the next hour!” In their minds, your team members will be grabbing pitchforks, throwing darts, rolling their eyes, and wishing they were in a dentist’s chair rather than your conference room.

Nothing strikes fear into the minds of men and women like the words “let’s brainstorm”.

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but!When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door”. You know the “but” people. They follow every new idea with a “but”. “But we tried that.” “But we can’t afford that.” “But we’ve never done that before!” (more…)

Here’s a formula for creative thinking from Tom Monahan, former ad agency owner, Creative Director, heavy thinker, and consultant. Tom says that great ideas don’t come from creative people, they come from Creative Thinking. He outlines three steps to stimulate creative thinking and generate more ideas faster.

1. Ask a BETTER QUESTION….Don’t just ask the obvious questions, pose the “what if” and “why not” questions. What if this product didn’t exist? What if it were blue instead of green? Why not sell to women?

  • Forces us to stretch
  • Leaves a void and stimulates curiosity
  • Visit the problem as early as possible so the subconscious mind can start to work sooner
  • Write questions and answers. We remember more when we are
  • writing, doodling, walking, etc.


2. Work FAST….100 MPH

  • Go for lots of ideas FAST. Gets you through the obvious faster.
  • Write them all down.
  • Don’t start working on ANY of the ideas until you have ALL the ideas.
  • Save ALL the ideas. Look at them 2 days later.
  • Law of large numbers: If you have more ideas, you will have MORE IDEAS.
  • Let go of what you think is brilliant…find something more brilliant
  • Takes quantity to get to quality
  • Don’t judge until you have LOTS OF IDEAS…
  • Don’t be afraid of failure… people who succeed more fail more

3. 180 degree thinking.

  • Think of how to do it “wrong”
  • Do the opposite of conventional thinking
  • Instead of a BIG idea, create a SMALL idea
  • Disengages the rational mind
  • Builds failure into the process