The Rudy Theatre is an old movie theatre in Selma NC that was converted into a live music performance venue in 1998. The American Music Jubilee has presented 100+ live shows each year and had great success with bus and tour groups traveling hundreds of miles for their one of a kind 2 hour show. With sales and attendance on the decline, we ReVisioned the Rudy and developed a new plan that included a rebranding and the development of a new lineup of shows that were clearly defined and different from one another. The result is new enthusiasm from the tour organizations and increased attendance from locals. Live@the Rudy is now busier than ever and booking shows 1 to 2 years out based on the new programs and their new vision for the future.