Category Archives

What if I’m not creative?

When speaking to groups on innovation and creativity, I always ask the question, "Are you creative?" Typically, about 25% will say "Yes". Here's a little known fact: Everyone is creative. Yes. That includes you. You were born creative. You were born to create. If you think otherwise, stay tuned. NASA developed a test for creativity in the 60's (the 1960's). They have…

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Zig or Zag? Winners break the rules.

There's an unwritten rule in every industry that says "We all go to market the same way." It's a dumb rule and I've been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment. (more…)

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That’s absurd! vs. Innovation

When we ReVision a client, we start the day with a few simple rules that begin with "Leave your 'buts' at the door". You know the "but" people. They follow every new idea with a "but". "But we tried that." "But we can't afford that." "But we've never done that before!" (more…)

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Speed Kills vs. Innovation

I just heard a public service announcement for the Highway Patrol. You've heard it before - "This is trooper B. R. Jones reminding you that speed kills. Slow down this holiday weekend. Yadda,  yadda. Sorry Trooper Jones. Speed does NOT kill. [caption id="attachment_2478" align="alignright" width="219"] The Autobahn. No limits.[/caption] Anyone that has driven on Germany's autobahn can tell you that speed…

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Passion or Vision. Which would you choose?

It's clear. A company needs a vision. It has to know where it's going, why it's going, and it needs a plan to get there.  Without purpose and passion though, a vision is just words on paper…a body without a soul. This is what separates the great companies from the good ones.   John Deere was a blacksmith in the…

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Innovation and the Better Mouse Trap

The old saying goes "build a better mousetrap and the world will beat a path to your door"…implying that all you have to do is find a better way of doing something and you'll be a successful innovator. Not true Lots of better solutions fail everyday and they fail for two basic reasons: #1 - They aren't really solutions. #2…

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Innovation and the BIG Deal, part two.

This is a story about the little things. The little things that solve little problems that give customers what they want and bring success to the little thing innovator. Hewlett-Packard had great success with the handheld calculator but they did NOT invent the handheld calculator. That honor belongs to Texas Instruments. The first calculator was big and bulky and cost $2500.…

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Innovation is not a BIG deal.

Simon Sinek in Start With Why  says innovation is revolutionary. It changes industries, changes the way we do things. According to Sinek, innovation is a BIG DEAL. He is right. And he is wrong. Innovation is a big deal about 2 percent of the time. 98 percent of the time though, innovation goes unnoticed by most of the world. Most innovations…

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