Innovative solution introduced in award-winning campaign.
Indoor Air Quality (IAQ) is a hot topic on every homeowner’s mind and Carney & Co. client Field Controls has an innovative solution in their Healthy Home System. This ultimate air purification system also saves money because it is added to the existing HVAC system.
Carney & Co., The Marketing Innovation Agency, helped Field Controls market their innovation with a strategic, laser-focused plan to introduce the Healthy Home System to wholesale distributors and installation contractors. At the annual Marketing Communications Agency Network competition, six components of the campaign were specially recognized for creative excellence, including their Catalog, Trade Magazine Ad, Trade Show Exhibit, Point-of-Sale Media, Business-to-Business Sales Sheet and Package Design.
That sounds like a win-win-win to us!
Need innovative solutions to your marketing challenges?
If you want to start a revolution at your next staff meeting, grab a marker, stand up, and announce, “Okay everyone, we’re going to be innovative today. We’re getting outside the box and we’re gonna do some brainstorming for the next hour!” In their minds, your team members will be grabbing pitchforks, throwing darts, rolling their eyes, and wishing they were in a dentist’s chair rather than your conference room.
Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, control, and it really helps to be innovative while you’re at it. There are other similarities and there was ONE big one that surprised me.