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Maybe your company or organization is facing some milestone moments and looking to get a better foothold on the future, like the fine folks at Braswell Family Farms.

While Carney & Co. doesn’t have a crystal ball to predict the future, we saw the potential along with the leadership team at Braswell Family Farms to ReVision the 74-year-old company. The premier supplier of poultry feed and eggs in the mid-Atlantic and southeast, the company was facing challenges in the path they could see for the future, including becoming a commodity in the marketplace. With third-generation family leadership stepping up, they took advantage of a 2-day ReVision to go through the process of identifying innovation in their business by determining the WHY? within their company and their customers.

Together, we were able to identify solutions to key problems, both internally and externally, clarifying the company’s future direction and the roles of its employees, and repositioning their brand to showcase the quality and value of their specialty feed and eggs.

The result was a better understanding among employees of what lay (no pun intended) ahead of them and what their responsibilities were. The new branding strategy created a more unified message, which emphasized the company’s family-owned-and-operated aspect and made it clear that they were dedicated to the quality of the final product from feed to food, with the tagline, “We are eggs.”

A new campaign was then put into action which utilized this refocused identity, resulting in four awards at the most recent Marketing Communications Agency Network competition. These included a Gold award for Mass Transit, Silver awards for Corporate Identity and Public Relations, and a Bronze award for Trade Magazine Ad. And, by marketing innovation, Braswell Family Farms is standing out from the flock.

Looking to break out of the carton with your marketing?
Contact Jessica@carneyco.com

Whether you live in a town where there’s a bank on every corner, or a town where there are only two banks in the whole town, you want a bank that treats you like a friend. With benefits.

At Southern Bank, that starts with being exactly who they are… Southern. Where hospitality is a given and the people behind the counter are the same ones sitting next to you at the big game on Saturday or church on Sunday. Where, when you pass at the grocery store, you say “Hey!

More often than not, what you say tells just as much about you as how you say it.

Through strategic marketing based on the ReVision process, Carney & Co., The Marketing Innovation Agency, helped Southern Bank better communicate their unique personal and professional banking relationship style. By being better business partners with firms in their hometowns, Southern’s community involvement not only leads to positive business interactions, but more importantly, makes an impact on the local community.

Take for instance, the Greenville, NC, area, home of East Carolina University. With 5 locations within a 20 minute radius, Southern Bank is an integral part of ECU and the Greenville area. Rather than focus on the beautiful banking facilities, convenience or services, Southern speaks volumes through their partnerships in the community. The Southern Star Awards recognize local folks for helping make a positive impact in their community. And sponsorship at home football games with a Jumbotron Spot brings the entire stadium in on the act, with 20,000 fans shouting Southern’s signature “Hey!”

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The campaign received multiple awards at the annual Marketing Communications Agency Network competition for Television, Business-to-Business Sales Sheet Series, Public Relations Broadcasts, Brochures, and the Television Campaign: At Southern Bank, we say “Hey!”

Southern can easily say they can make your money work for you. They have all the bells and whistles to do your banking in a branch, in your office, or in your pajamas. But the difference, the Southern difference, is that Southern speaks their customers’ language. They’ve been doing it since 1901.

Hey! Need your marketing to speak so your customers listen?
Contact jessica@carneyco.com

 

 

 

Innovative solution introduced in award-winning campaign.

Indoor Air Quality (IAQ) is a hot topic on every homeowner’s mind and Carney & Co. client Field Controls has an innovative solution in their Healthy Home System. This ultimate air purification system also saves money because it is added to the existing HVAC system.

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Carney & Co., The Marketing Innovation Agency, helped Field Controls market their innovation with a strategic, laser-focused plan to introduce the Healthy Home System to wholesale distributors and installation contractors. At the annual Marketing Communications Agency Network competition, six components of the campaign were specially recognized for creative excellence, including their Catalog, Trade Magazine Ad, Trade Show Exhibit, Point-of-Sale Media, Business-to-Business Sales Sheet and Package Design.

“Carney & Co. and Field Controls have worked in partnership for over 30 years,” said Patrick Holleran, President of Field Controls. “They get us. And they make us better. We’ve gotten out of our proverbial box and approach our marketing from our customers’ point of view, which has made all the difference.”

That sounds like a win-win-win to us!

Need innovative solutions to your marketing challenges?
Contact Jessica@carneyco.com

(Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Ashley Major is now an Account Coordinator. Ashley started as an intern in 2017, while still a student at North Carolina Wesleyan College. She will work closely with clients and the agency team to ensure flawless execution of marketing innovation campaigns.

“Ashley is a great addition to our growing team. As an intern she was eager to learn the business, ready for any task, and fearless. We are excited to see her continue to grow and add value to the team,” said Skip Carney, President and CSO of Carney & Co.

Ashley recently graduated Magna Cum Laude from NCWC with a degree in Business Administration and Marketing. She was recruited as a goalkeeper for the NCWC women’s soccer team, and was awarded MVP her Junior year. In addition, she received the John & Charles Wesley Heritage Scholarship, a full 4-year academic scholarship. She grew up in Woodbridge, VA, and now calls Rocky Mount, NC, home.

“Ashley Major is a shining example of what our college is all about,” said Dewey Clark, NCWC President. “She was a committed student, a Christian athlete, and was eager to get involved in the community. She is already making a difference in Rocky Mount.”

For additional information, contact Jessica McKnight at 252.451.0060 or jessica@carneyco.com.

Carney & Co, the Marketing Innovation Agency, has been taking care of brands since 1980 and focuses on Marketing Innovation using its unique ReVision™ process. ReVision identifies innovation opportunities and creates strategic solutions to marketing and operational problems. With offices in Rocky Mount and Greensboro, the company is positioned to work with clients throughout the southeast. Our job is to change the future.

Carney & Co. Welcomes Jessica McKnight as Vice President/ReVisioneer

(Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Jessica McKnight has been named Vice President/ReVisioneer. Jessica will lead the agency’s long-standing accounts and build the business with customer focused, market-moving strategies.

“We are excited to bring Jessica onboard. Her experience and innovative approach to marketing will benefit our clients and the agency. It expands on our Think Big approach to deliver smart strategies, bold solutions, and flawless execution for our clients,” said Skip Carney, President and CSO of Carney & Co.

McKnight’s 20-year marketing career has focused on building brands and achieving outstanding results for her clients. She has worked with successful branding agencies, direct marketing firms and design agencies in the Triad, serving local, regional and national clients like GlaxoSmithKline, VF Corporation, Mt. Olive Pickles, and Quick-Step.

“Carney & Company’s approach to marketing has always been strategic, innovative, and spot on, and has been instrumental to our success,” said John Heeden of Southern Bank. “Jessica’s addition to the team will certainly build on that foundation.”

For additional information, contact Skip Carney at 252.451.0060 or skip@carneyco.com.

Carney & Co, the Marketing Innovation Agency, has been taking care of brands since 1980 and focuses on Marketing Innovation using its unique ReVision™ process. ReVision identifies innovation opportunities and creates strategic solutions to marketing and operational problems. With offices in Rocky Mount and Greensboro, the company is positioned to work with clients throughout the southeast. Our job is to change the future.

If you want to start a revolution at your next staff meeting, grab a marker, stand up, and announce, “Okay everyone, we’re going to be innovative today. We’re getting outside the box and we’re gonna do some brainstorming for the next hour!” In their minds, your team members will be grabbing pitchforks, throwing darts, rolling their eyes, and wishing they were in a dentist’s chair rather than your conference room.

Nothing strikes fear into the minds of men and women like the words “let’s brainstorm”.

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http://www.rockymounttelegram.com/Business/2018/02/12/N-C-Wesleyan-to-host-marketing-innovation-conference.html

Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, control, and it really helps to be innovative while you’re at it. There are other similarities and there was ONE big one that surprised me.

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Twinkle. A Chesapeake 17 Sea Kayak.

 

I’ve been building brands for over 35 years. Last year I did something new. I built a boat. A Chesapeake 17 Sea Kayak by #CLCBoats, made of marine plywood, epoxy, fiberglass, and time. It took about three months and I learned a lot about woodworking along the way.

I also learned that building a boat is a lot like building a brand.

 

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Getting “outside the box” is a lot easier than you think. Here are some great tips.

Five Tips for Truly Opening Your Mind